Case Studies

Is it a bird is it a plane? It’s Half Man! Half Burger! Landing in St Leonards.

by Christie Bristow-Diamond | Category | Jul 20, 2015

close up of the neon shop sign

Two friends with a passion for good old fashion American burgers and service with a smile have opened the first dedicated and fully licensed burger restaurant in St. Leonards and Hastings.

Inspired by their frequent trips to authentic American burger joints Rory Myers and Matt Woodhouse decided to bring the experience to the South Coast.

Located at 7 Marine Court in St. Leonards-On-Sea HalfMan!HalfBurger! officially opened on Saturday 11 July.

Rory and Matt hand-pick all their suppliers and ingredients, leaving no stone unturned in pursuit of serving the tastiest, freshest and locally sourced burgers. They also be offering a range of craft beers, cocktails and desserts.

After honing their skills at pop-up and street-food events in Brighton and on the UK festival circuit the pair decided it was time for a permanent home.

Rory and Matt approached the Let’s Do Business Group (LDBG) earlier on this year and successfully applied for a £7,000 Start Up Loan (SUL) each to help cover the start-up costs, including refurbishing the venue.

They also found help with Locate East Sussex, with their help and support they were approved for a £10,000 grant and were introduced to useful contacts at Hastings Borough Council to them to secure the necessary licenses and meet the relevant regulations.

HM!HB!PicMonkey Collage

Rory said: “The Start Up Loans scheme was hugely helpful. It would have been almost impossible without the loan, as well as the grant from Locate East Sussex.

“The loan and grant co-ordinators expect to see a working plan, they insisted we go back again and again to work on our figures and projections. This helped educate us and in turn gave them confidence in lending.”

The SUL scheme is a government initiative dedicated to kick-starting new businesses through low-cost loans and mentoring. LDBG deliver the scheme throughout the South of England.

The team at Locate East Sussex work with businesses within the county, or looking to relocate to the area with access to finance and grant funding to secure premises and create jobs.

HalfMan!HalfBurger! will open their doors tomorrow from midday and are giving the first 50 burgers away for free!

Visit for more information, follow them @HalfManHalfBrgr and like their Facebook page.

Find out about applying for a Start Up Loan at, call 0844 943 2988 or email Follow @ldbstartup.

More information about Locate East Sussex can be found at




  • Address: Let's Do Business Group
    8th Floor,
    Ocean House,
    87-89 London Road,
    St Leonards-on-Sea,
    East Sussex. TN37 6LW
  • Email:
  • Telephone: 0844 943 2988 (Calls cost 5p per minute plus your phone company’s access charge. If your mobile tariff allows free calls to landlines, you can call 01424 205 500.)

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